Category: self-publishing

So, what’s next?

A_Control2017 turned out to be a very peculiar year. To cut a long story short, I got cancer; I got rid of cancer, now I’m recovering from the cure.

In terms of writing the whole year has almost been a write-off, but I’m not dead so I’m not complaining.

Amid the crippling fatigue, insomnia, nausea, inability to concentrate and confusion (scratch that last one, that’s nothing new) I have managed to battle my way to the end of the second draft of a whole new book. Not the next instalment of Jack Canner’s adventures, but a stand alone sci-fi horror.

I now have an interesting writing decision to make. Do I carry on and complete this new book before doing anything else. Or do I leave it for a while to mellow and instead write the first draft of another new book and return to the other later?

It’s a split decision, one or the other; they both have lots going for them.

I have been sitting on my current Work In Progress for longer than I usually do, mainly due to not being able to string five words together for the past year, so it feels a little stale. Writing something completely different for three months would do the trick, I’m sure. After such a break I could return to my old project with renewed vigour. However, there is a lot to be said for persevering with a project until it done, wiping the slate clean and starting something fresh.

The other slight complication with starting the new project is that the book would link to others and I’d have to plan them all in detail before breaking ground on the first. To some this will sound daunting, outlining three stories and figuring out how they overlap, but I think it sounds like fun, in a mind-bending sort of way, but then I am a glutton for punishment, a literary red shirt. Also if I start a new project I could have both books published close together in the second half of the year, like I did with my first two, and I like the sound of that, a symmetry that appeals to my mild OCD.

While waffling at this post, I think I’ve managed to convince myself to start a fresh WIP. I quite like the idea of taking a break from the current WIP and coming back to it later with a refreshed perspective. In the long run I’m sure that will be better for the book and me and the other me, well, it will shut him up for a while.

What’s next with the blog? Well, assuming improving health throughout 2018 and not a relapse, I hope to blog more regularly, see if I can get into the habit. Also, I’ve decided to dispense with the categories of blog posts I was using, they only seemed to be getting in the way and not contributing much. So from now on, I’m going to blog whatever comes to mind, regardless of how it fits in. Hopefully this will feel less restrictive and allow me to be more spontaneous, while still making some kind of sense.

Time will tell. If last year proved anything to me it’s that you never know what’s around the corner.

Progress: Part 4

DSCN3116cropSelf-publishing the first book (Guardian Demon) was amazing in so many ways. To actually hold a copy of my own work, the booky smell of it, the silkiness of the cover, the weight of it, was a sublime moment. I knew it was going to feel great, but I wasn’t prepared for what a transforming experience it would be. Suddenly, my hobby was a second job; I wasn’t writing for myself anymore, I was writing for an audience – some of them strangers. But what struck me even more was the reaction of my friends and family, in particular the outpouring of collective pride in my achievement, but also, rather disturbingly, an undercurrent of, “wow, so you were serious after all!”, as if I’d only been pretending to be a writer for all these years.

However, what came next was a bit more awkward. About a month after publishing people started asking the inevitable questions about how many books I’d actually sold. I’m not exactly sure what everyone was expecting; perhaps they thought I might be an overnight success. When I replied that I hadn’t sold many books they invariably didn’t know what to say, usually following up with something encouraging or changing the subject altogether, while looking as if they now wished they hadn’t bothered asking. This is something I was unprepared for, managing the expectations of well meaning others. Perhaps I’ll blog about it later when I’ve figured out the best way to handle it.

Of course, I hold my own dreams – in a small dusty drawer – of overnight success, of meteoric sales figures and rabid fans clamouring for my next offering. But, more importantly, I understand that such an outcome, although possible, belongs in the realm of incredible good luck where a winning lottery ticket is found in a wastepaper basket and not as a ball of mush in the bottom of the washing machine. Distilled from what I’ve read, I’ve formed a plan for improving my chances of success that involves more than just writing a good book and then throwing out into the world and hoping for the best. I’ve decided to do two things, to set up a mailing list and to publish more books.

Everywhere, there seems to be indie authors lamenting that they didn’t set up their mailing lists early enough and missed the chance to capture many of their early subscribers. So, I set up my mailing list before my second book was published. I used opted to use Aweber, instead of Mailchimp, despite the former being a paid service from the outset, because I liked its features and I wanted to start thinking of my publishing on professional terms right from the start, I wanted it to match my growing ambitions. I’ve incorporated links to my mailing list in my blog, twitter, my e-mail signature and in the back material of my books. This is very early for this part of my plan so I will blog about it sometime in the future when I’ve gained a little more experience with it.

As to publishing more books, there is only one thing to do about this and that is to get writing. So, I’ve set myself the challenge of publishing as many books as possible in the next three years – between now and when I turn fifty. Hopefully, a minimum of six titles, and I’ll blog later about how this fits into a marketing strategy that will evolve and grow over the coming years.

So, sticking to the plan, I’ve published my second book (The Red Bothy). Initially I hope to run promotions on the first book, and hope they translate to more lucrative sales of the second. Only time will tell, and of course I will share what I discover in this blog.

As it turns out, self-publishing another novel was different the second time around. I’m sorry to say, it wasn’t as much of a thrill, and it took on a rather startling feel of normality, as if, yeah, so what, this is what I do now, I write stuff and publish it myself. I never imagined this would feel so mundane so quickly, as if it was just another job (shudders at the keyboard). I’m sure – I hope – this is just a phase, like my psyche swinging too far the other way, over-compensating?

So, what to write next? Do I write the third book in the series? The first instalment of a second series? A stand alone story or a book of short stories? The latter being an excellent free giveaway to attract potential subscribers to my mailing list, but more of that in a later post. Right now, I think I’m going to write a stand alone novel while working on the short story anthology in the background. I think it’s time to let my first series percolate for a while, or rot down a bit and go all squishy.

Adventures in self-publishing: Part 2

laptop02First: a bit of housekeeping. Hopefully, as I get better at this blogging malarkey I want to post content on a more regular basis, and to structure them better. I’ll categorise my posts as one of three types. Adventure posts, like this one, where I’ll ruminate on things I’ve read, ideas I’ve had and decisions I’ve made. Progress posts, where I’ll share what I’ve actually done, how things have turned out and any lessons I have learned. Sometimes I’ll add posts about how much writing I’ve got done and on which project. And finally, there will be general posts about writing and writing matters, and literary things that interest me.

So, since this is an adventure post—I’ve got a little ahead of myself, I know I’m backtracking a little as I’ve already published my book—I wanted to flesh out the detail of some of the ideas and decisions I made while putting my book together.

One of the most important aspects of a book, apart from the quality of the actual content, is the cover. Every self-publishing guru goes on about it, and I think, it’s obvious. And I’d like to say, up front, that spending money on getting a cover properly designed is money well spent. It is so easy to spot the cheap ones because they generally look so bad. Now, having given that nugget of sagely advice—and at the risk of appearing contrary—I’ll tell you I didn’t do it. Instead, I opted to have a friend design my cover for me. But I think it depends on the cover. I think too many books have over-cluttered covers, with too many colours, and generally look a mess. And this is exacerbated by viewing the book covers as thumbnails on Amazon – one of the primary ways a customer will first view any book, usually when they see it as one of the “customers also bought” titles. So, with this in mind, I decided on a stark, clear cover, where the title is bold and dominant and easily readable as a thumbnail. Now, obviously this would not be applicable to all books, but it suited my pared down no-nonsense writing style, and horror/thriller content. Only time and accumulated comments will tell me if this was the right thing to do, but I’m prepared to run with the idea until I get proof that it’s not working. I expect my choice will divide opinion.

I’ve also read elsewhere, self-published authors making the recommendation not to bother with hard copies. In general, the reasoning is that the sales from such books will be too low to justify the outlay of effort required to produce them. I understand this, and I agree that the majority of my sales will be e-books, but I want a paperback option. I want to give them to people as gifts, give away as prizes, and to give as a thank you, and not everyone wants an electronic copy anyway. So, I chose to go down the Amazon Createspace route which allowed me to produce paperbacks as required, but also gave me the option to publish a version direct to Kindle. Besides, it was something else entirely to actually hold the physical copy of my book in my hands.

At this time I also noticed Goodreads, which is Amazon’s own social network for dedicated readers, and if they’re careful and quiet, some authors too. It seems to be a good place to get in touch with a wider readership so I’m joining up and giving it a go. I want readers, so being where the readers are makes a great deal of sense.

So, there are some of the big decisions I made, and why, on my way to publishing my first book. Next, I’ll write about dipping my little toe into the deep and scary waters of marketing.

Progress: Part 3


I’ve done shed loads since my last update, which is partly why I haven’t been updating this blog as often as I would have liked. I feel I should apologise for the tardiness of this post – being after the fact – but the last quarter of last year was manic.

As I mentioned in my earlier blog post, Unforeseen Delays, I sailed headlong into the doldrums with my first attempt to get my books edited; I was blown so far off course it took me ages to get heading in the right direction again. Serendipitously, I had the help of another friend, who managed to sort out my novels in a matter of weeks, and thus gave me a chance to get the first book on sale before Christmas. I didn’t realise how time consuming this process would be, and I’ll go into the details of how I actually published my first book in a later post – again, sorry for the delay. Also, at the time I was working on the first draft of the third book, which I had to put on the shelf in favour of the publishing project.

After quite a bit of work, wringing of hands, brow mopping and a lot of fiddling, I finally had my book on sale on Amazon:
Guardian Demon

What a strange moment that was, after all the hard work it felt almost anticlimactic pressing the publish button, and it didn’t really sink in until I had held a hard copy of it in my hand. I was bursting to tell all my friends and family, but held off until I was happy with it. The paperback looked and felt gorgeous and was a sublime thrill to hold, but I was glad I’d held off with the big reveal because I did notice some formatting errors – particularly with the Kindle version – and a few spelling errors that I had to correct. I made the changes, uploaded the file again, and then I was then ready to go public.

That was a rush; it suddenly felt as if I were an author instead of just a writer. For some odd reason, I felt as though I could now hold my head up when I told anyone that I was a writer, instead of feeling as though they pitied me when I told them. I could actually wave a hard copy in their faces. Even though I was self published, I felt such a swell of vindication, it was marvellous. However, this was nothing compared to when people started complimenting me on the quality of the book. I know some of them were close friends and family, but still, it was a fantastic feeling.

So, right now, I am a self-published author with one novel on sale, a fully charged confidence battery, and a second book to publish very soon…


Why self-publish?

P1060265Over the years I’ve made some attempts to get published and have amassed a fairly respectable collection of rejection letters. I sought professional advice and as a result my writing improved and I gained the reassurance that I wasn’t kidding myself about my ability, but success still remained elusive.

It became apparent that no matter how good I was, landing a publishing deal was still largely a matter of luck. I understood that I could only improve my chances so far; I still had to get my manuscript onto the right desk at the right time. This, of course, should then be just a matter of time – an exercise in patience, but it still seemed too much like relying on luck.

Also, I came to understand how little publishers do to promote and market anything less than their top grossing authors. As a new author, flung in at the deep end, I would be expected to fend for myself anyway. Whereas, self-publishing was once the illegitimate runt of the publishing family, these days it has gained respectability, and is being seen less as the last resort of the desperate but more as the wise choice of the savvy. And, if I’m honest, going it alone appeals to me, it suits my personality.

I also want to publish across genres. As far as I can tell, if I was with a publisher, this would be difficult because book stockists tend to like to keep authors pigeon holed by genre. Authors who publish across genres tend to do it under pseudonyms, and publishers don’t like that because they effectively have to launch and market a new author each time.

The only real disadvantage I can see to self-publishing is having to sort out the editing and cover design stuff myself. The editing is obviously an extra expense but I think doing the cover might be quite fun. All the rest of it, the marketing and the networking, I’d have to do myself anyway.

I want to be widely read, and this seems like the perfect way to do it…